Aug 19, 2007
4 PM(Aug 18, 2007 to Aug 21, 2007)
Mars Sxtil MC
MARS SEXTILE MC
INTENSITY: 2
A business opened during these dates is labeled with great dynamism
and capacity to struggle. Neither the owners, nor the agents, or
the personnel are intimidated by unfavorable circumstances. Because
of the existing assertiveness and ability to respond, difficulties
are surpassed quickly and generally lead to success. These spontaneous
decisions have nothing to do with lack of discipline or doing things
haphazardly. To the contrary, this business is characterized by
following a very clear and defined path with very specific objectives
outlined beforehand. There is the ability to make decisions on the
spur of the moment, but without losing sight of the reference or
goal that is very clear in the forefront.
It is well known that competition is tough and that the price is
dictated by the demand of the public or society. To penetrate the
complex interest, trends and preferences of the public, it is essential
to develop a personal stamp and a very defined line in the industrial
or commercial activities or services that are being offered. This
is called efficiency, going directly to the point, or simply giving
practical solutions to the problems and needs of the clients. A
business opened or started during these dates is going to have all
of these qualities. Passiveness or a tendency to conform will never
exist, and indecision has no meaning in this business.
The force of this business lies in its capacity to struggle, which
never should be understood as aggressiveness, but more as competitiveness.
Wanting to be a leader by your own merits and standing out from
others is no sin. To the contrary, the one who takes the initiative
is the one who gains. In that way the clients observe that the personnel
and managers of the business are trying their best to satisfy their
needs, always procuring that it will be in the most rapid and direct
way possible. Many clients probably patronize this establishment
because at others they find too many arrears, certain incompetence
or lack of definition. On the other hand, in your company they find
quick solutions and immediate service. Everyone gains when the relationship
with clients is direct, exonerating, energetic, professional and
very clear with respect to commitments. In this connection, it is
very important that the client always understands the terms of the
negotiation, that is to say, what to expect of the product or service
as well as the company, including the quality, price, guarantee
on parts or maintenance requirements, etc. If from the beginning
the seller clearly outlines the characteristics, conditions, advantages
and disadvantages of the product to the clients, mutual confidence
is earned.
Simultaneously, the client always appreciates knowing that the person
who is going to provide a product or service is honest, trustworthy
and enthusiastic about the excellence and quality of things he/she
is trying to market. Obviously, if the client observes a degree
of insecurity in the seller, it is very probable that he will turn
around and is gone. However, if the seller of the product in question
is transmitting confidence, security and enthusiasm, there is a
much better chance that a spark will emerge that will motivate the
buyer to decide on the acquisition of the goods or service. The
clients also appreciate fast service on items requested that are
momentarily out of stock. Though it may seem strange, many times
the seller may unconsciously generate problems or obstacles for
himself or his client. This, however, will absolutely not occur
in this business, since the owners as well as managers and the personnel
have a very clear idea of what they want and how to communicate,
therefore there is no dubiousness or greater complications. Your
philosophy is to make everything easy so that the buyer can easily
make up his mind.
Finally, one must mention as key factor of this business its ease
at the time of assuming risks. That is to say, the mechanism of
the entire business as formed by the owners, managers and personnel
will not resent it when it becomes necessary to accelerate the pace
of activity, even when attempting to initiate an expansion that
involves a certain risk. To the contrary, the new goals, and putting
them ahead of other objectives, turn out to be a stimulus for the
group of people that participate in the project. Therefore, motivation
is fundamental here. In other words, everyone on the payroll should
be advanced in direct relationship to their contributions, for their
effort in favor of the business and their ability to resolve the
daily problems.
Oct 1, 2007
11 AM(Oct 1, 2007 to Oct 2, 2007)
Sun Oppos MC
SUN OPPOSITION MC
INTENSITY: 1
A business or investment started during these dates has certain
elements against it that have to be considered and analyzed. This
does not mean that it will be impossible to surpass these difficulties,
since we are speaking of an "intensity" of force that is not excessively
detrimental.
To begin with, one must understand that the biggest flaw in the
approach to the business is a superiority complex. Because of the
high expectations of the owners or founders, the professional or
commercial activity probably is born with some pretensions and great
exaggeration. However, its position in society will be weak and
this will cost this establishment or professional activity its renown,
prestige or consideration with the public. As the saying goes: "all
that glitters is not gold". This means that the business in question
can have too great of a facade and appearance, but for the most
part, mistakes are made.
The first mistake can be over confidence. In other words, those
responsible for the business have based their plan of operation
and investments on goals that are too optimistic. Since insufficient
provisions were made and too many things were assumed, problems
will start to develop later.
Second, in dealing with clients, you may be too arrogant and inconsiderate
of them. This will cause them to shy away at the time of making
a decision to purchase. The same applies when your company fails
to explain possible errors or to recognize the rights of the customer,
even when it is the mistake of a company you deal with.
The third area of conflict is over selling, telling your present
or potential clients they are getting more than they are really
getting. There is a tendency to exaggerate the advantages and at
the same time minimize possible or potential disadvantages of things
being sold, which hurts the selling relationship and the client
may not be completely satisfied. As a result, some clients buy once,
but will not feel like returning. That is to say, the client will
be an unsatisfied buyer that will have a negative perception of
the company. This will cause prejudice in the loyalty of the clientele
toward the business and toward the products, services or brands
that it promotes.
The fourth possible mistake, one that can become vital, is what
could be called a miscalculation of the "social factor". That is
to say, it could occur that your trade or professional enterprise
is not in tune with your location or the fad of the moment. It could
turn out to be a business of egocentric character; that is to say,
the activity has been designed, an investment plan has been achieved,
and things have been made to function for the pleasure and personal
satisfaction of the owners. There may be a misconception that what
you like, others will like. However, this is not so and shows a
real lack of research in the preferences of the potential or current
market toward which you want to direct your business. Or you may
want to encompass the whole market, that is to say, serve different
types of people or classes of clients, which certainly is difficult.
To secure the quality and appearance you seek, it would be preferable
to establish a marketing approach where the policy of the business
is directed to a specific sector of the population. But if you plan
on covering all of the market, the personality or definition of
your business probably will be so ambiguous, mixed or undefined
with the marketing of your product or service that few persons will
identify with it.
The perfect solution to this situation can be described with one
word: creativity. Creativity can cause a business that did not bear
the fruits expected to surpass the difficulties through new ideas,
contributions and appropriate rectifications. Creativity, enthusiasm
and originality of the proprietors or owners of the business can
turn the situation from gray to more luminous. However, these decisions
or rectifications should not be made too quickly, since the typical
mistake of some businesses is trying one approach after another
before realizing that the previous one has not worked out. This,
as seen by the public, supposes an image of insecurity and of the
fact that the company or its owners do not know what they want.
Because of this, the decisions of change should be made very deliberate
and with an adequate developing process. That is to say, seeing
all the particulars of the case, submitting the ideas or the plans
to test before executing them, and not to fall into new egocentric
attitudes. To surpass the last mentioned, it is necessary to listen
to the clients and to observe their comments as valuable and interesting
keys, and to improve the perspective or the approach of the business
accordingly. To know how to listen can be an essential key to rectifying
and improving the situation.
Oct 19, 2007
6 AM(Oct 16, 2007 to Oct 22, 2007)
Mars Sqr MC
MARS SQUARE MC
INTENSITY: 3
A business started during these dates is characterized above all
by impulse, initiative and excessive risk. There is a notable capacity
for obstacle careers, that is to say, to confront problems and difficulties
immediately, without ever doubting your own ability. You have confidence
in the possibilities of your business and, generally, never become
discouraged or inhibited. Your goals or objectives are very clear
and, although some blunders or mistakes are made, your effort and
inner energy causes you to continue in spite of certain stumbling
blocks.
This business needs to learn to keep its risks in check, because
if it relies too much on the ability to make spontaneous decisions,
it is quite possible that an overburden or certain tension is produced
in the dynamics of the business, as well as the persons that are
part of it: owners, executives and underlings. It is necessary to
avoid this, to stay within your limits or in a delicate balance.
It would be advisable to reflect on your decisions so that the successive
transactions are not done blindly. When a specific plan is itemized
and calculated beforehand, the opportunities for success increase,
not only concerning better results, but also with respect to squandering
less energy.
If you don't follow this advice continuously, it is quite probable
that in time certain difficulties are prolonged or enlarged. Because
of this, you must always keep your cool and above all practice common
sense. Even if at given times your activities will be frantic, it
is essential to appraise the performance of your establishment so
that carrying out your business can be moderated, balanced and firm.
To the contrary, if you act too cloddish and foolish, it is very
possible that your plans will not go as you thought. For example,
the competition could be greater than you had anticipated, or the
market toward which you wanted to direct your business will be much
more difficult to penetrate than you had expected, or the time it
took to obtain your objectives previously will be more delayed than
you had anticipated. If you always go to the limit and some unforeseen
element emerges that delays things, then the business can really
turn bad, since in your performance plan you had not taken into
account the factors called imponderable.
This business has the great advantage of having assurance and confidence
in its possibilities, as well as the motivation and enthusiasm that
exists in the original idea on the part of the owners and managers.
The motivation and self-confidence must be shared. It is very important
that a good labor rapport exists and everyone is allowed to participate
in the decisions, since that is the only way that everyone understands
their duty perfectly. Because of this, it is crucial that the owners
or directors keep a cool head, because if you begin to lose your
patience or act tense or sharply, it could cause resentment throughout
your business. That is to say, those disharmonious energies will
also affect your personnel. If one must face a difficult situation
or if one must achieve an added effort, it is developing respect
in an environment, including companionship. In that way, the people
it has bearing on will be integrated parts of the whole, will feel
important and notice that their efforts are being sufficiently valued.
In this respect it is very important that the owners or the persons
making decisions, at times of certain urgency or difficulty, outline
things very well before submitting them to subordinates. It is necessary
to be realistic about things and, logically, to offer a motivation
in the form of incentives, especially in case an extra effort has
to be made.
For the business to be successful it is important to achieve and
maintain prestige based on giving practical solutions, and rapid
and efficient attention to the problems and needs of the clients.
This requires a direct and exonerating relationship between the
sales person and client. Furthermore, the training of all staff
of the business should be up-to-date, having the latest information
and being able to answer any question. The key is competitiveness.
Although the company may not be the absolute leader in its region,
it clearly needs to underline one, two or three concrete aspects
that will serve as a frame of reference for the clientele. Thus,
for example, you could project the rapid completion of the work,
fast delivery of the product, efficiency in maintenance or technical
service, or a good previous study about the needs of the clients,
for then you are able to satisfy them completely. On the other hand,
an exemplary relationship between sales person and client implies
that the expectations of the buyer will be realistic and at no time
exaggerated. It is necessary to provide sufficient information to
the client beforehand, so that he knows as much as possible at the
decision of purchase.
Finally, it is necessary to promote good relationships, companionship
and respect in the relationships, not only between the sales person
and the client, but also among everyone that works in the company.
Because of this, it is recommended that social or cultural events
are organized, or seminars, including leisure activities. In that
way friendship, confidence and companionship is promoted and possible
tense situations in work relationships are softened. Furthermore,
these can be releases for them in the daily activities of the company.
Nov 30, 2007 12
PM(Nov 30, 2007 to Dec 1, 2007)
Sun Trine MC
This astrological influence (Sun Trine MC) also occurred on July
31, 2007 (peak date). Please refer to this date.
Dec 10, 2007 10
PM(Dec 7, 2007 to Dec 13, 2007)
Mars Sqr MC
This astrological influence (Mars Sqr MC) also occurred on Oct 19,
2007 (peak date). Please refer to this date.
Dec 30, 2007 12
AM(Dec 29, 2007 to Dec 30, 2007)
Sun Sqr MC
SUN SQUARE MC
INTENSITY: 2
A business or investment started during these dates has certain
elements against it that have to be considered and analyzed. This
does not mean that it will be impossible to surpass these difficulties,
since we are speaking of an "intensity" of force that is not excessively
detrimental.
To begin with, one must understand that the biggest flaw in the
approach to the business is a superiority complex. Because of the
high expectations of the owners or founders, the professional or
commercial activity probably is born with some pretensions and great
exaggeration. However, its position in society will be weak and
this will cost this establishment or professional activity its renown,
prestige or consideration with the public. As the saying goes: "all
that glitters is not gold". This means that the business in question
can have too great of a facade and appearance, but for the most
part, mistakes are made.
The first mistake can be over confidence. In other words, those
responsible for the business have based their plan of operation
and investments on goals that are too optimistic. Since insufficient
provisions were made and too many things were assumed, problems
will start to develop later.
Second, in dealing with clients, you may be too arrogant and inconsiderate
of them. This will cause them to shy away at the time of making
a decision to purchase. The same applies when your company fails
to explain possible errors or to recognize the rights of the customer,
even when it is the mistake of a company you deal with.
The third area of conflict is over selling, telling your present
or potential clients they are getting more than they are really
getting. There is a tendency to exaggerate the advantages and at
the same time minimize possible or potential disadvantages of things
being sold, which hurts the selling relationship and the client
may not be completely satisfied. As a result, some clients buy once,
but will not feel like returning. That is to say, the client will
be an unsatisfied buyer that will have a negative perception of
the company. This will cause prejudice in the loyalty of the clientele
toward the business and toward the products, services or brands
that it promotes.
The fourth possible mistake, one that can become vital, is what
could be called a miscalculation of the "social factor". That is
to say, it could occur that your trade or professional enterprise
is not in tune with your location or the fad of the moment. It could
turn out to be a business of egocentric character; that is to say,
the activity has been designed, an investment plan has been achieved,
and things have been made to function for the pleasure and personal
satisfaction of the owners. There may be a misconception that what
you like, others will like. However, this is not so and shows a
real lack of research in the preferences of the potential or current
market toward which you want to direct your business. Or you may
want to encompass the whole market, that is to say, serve different
types of people or classes of clients, which certainly is difficult.
To secure the quality and appearance you seek, it would be preferable
to establish a marketing approach where the policy of the business
is directed to a specific sector of the population. But if you plan
on covering all of the market, the personality or definition of
your business probably will be so ambiguous, mixed or undefined
with the marketing of your product or service that few persons will
identify with it.
The perfect solution to this situation can be described with one
word: creativity. Creativity can cause a business that did not bear
the fruits expected to surpass the difficulties through new ideas,
contributions and appropriate rectifications. Creativity, enthusiasm
and originality of the proprietors or owners of the business can
turn the situation from gray to more luminous. However, these decisions
or rectifications should not be made too quickly, since the typical
mistake of some businesses is trying one approach after another
before realizing that the previous one has not worked out. This,
as seen by the public, supposes an image of insecurity and of the
fact that the company or its owners do not know what they want.
Because of this, the decisions of change should be made very deliberate
and with an adequate developing process. That is to say, seeing
all the particulars of the case, submitting the ideas or the plans
to test before executing them, and not to fall into new egocentric
attitudes. To surpass the last mentioned, it is necessary to listen
to the clients and to observe their comments as valuable and interesting
keys, and to improve the perspective or the approach of the business
accordingly. To know how to listen can be an essential key to rectifying
and improving the situation.
Jan 22, 2008
(Jan 18, 2008 to Jan 27, 2008)
Jup Sqr MC
JUPITER SQUARE MC
INTENSITY: 6
This is a time when the opening of a business can appear to be very
good. However, there is a possibility of many oversights in planning
things out that it would be recommended, if possible, to delay the
beginning of this activity for a few days or weeks. Basically, the
problem could be a wrong calculation of the so called "social factor".
This means assuming that the public will react a given way and with
certain interest toward the approach or product that the business
is going to supply. But there are evaluation mistakes that easily
could be detected, if a good study of the market was made, although
studies of this kind are not exactly inexpensive. Since it is not
always possible to take surveys and statistics, it would be advantageous
to speak with people, test the product, learn to listen and take
advice from people that give their opinions or help to promote the
business, etc. You should also observe the greater or smaller saturation
of the market that surrounds you and the product or service that
is provided, for then you have a more realistic idea of the time
that it would take to become a part of that market.
In reality, the greater problem is the expectations the owners or
managers of the business have created in designating their strategic
plan which is excessively optimistic, far-reaching and expansive.
This does not mean that the business can't operate, but that it
is making plans for things to produce that are supposed to be marketed
in the future. It is as if building a castle out of cards. One must
investigate and reflect to determine which elements were miscalculated,
since one after the other of those calculations probably were inflated.
A mistake in margin on paper can be relatively important.
However, if the plans were modified, departing from assumptions
toward somewhat more "pessimistic", strict or conservative views,
it is very probable that the activity of this business will progressively
increase. In case the establishment was opened at this time, it
is more than probable that you could be modifying deficiencies that
have been latent or manifest from its beginning. Briefly, it is
essential to curb your expenses and to outline your plans for work
that has to be done, and not what is estimated or supposed to be
done. Furthermore, it would be wise to evaluate the social factor
that can determine in a flash what product or service is more or
less in demand: economic crisis, introducing a similar product to
the market, price battle among competitors, modes that guide the
behavior of the consumer, etc.
Another caution or key issue for a business that may have been opened
during the dates listed and already is operating, is to control
its indebtedness to the banks, since this at a given moment can
turn into a mountain of loans on top of loans, and through re-negotiations
will be "paying" the previous ones. It is recommended to plan on
stopping this kind of banking and to become mentally strengthened
by finding other sources of financing that will not be external.
It would be good to reflect on the potentials and strong points
of the business, as well as on the possibility of expanding the
kind of products or services that are sold in order to increase
the income. It is always better to make an aggressive plan or strategy
based on one's own resources and not on other's resources. That
is to say, it is better to use your head seeking ways of stretching
your own money, before you can momentarily relax in an armchair,
satisfied to have obtained a new loan from the bank.
It is also important to be concerned about the image of the business,
but not to perceive the image simply as a facade of it, but with
everything that lured the clients inside. This is accomplished by
clients follow-up, giving good technical service or guarantees of
some type, maintaining a more frequent communication with them,
and putting all of your attention toward establishing a realistic,
exemplar and serious relationship with them. The basis of this business
is maintaining and increasing its prestige, which cannot be procured
in any other way than through support and care of the quality. However,
if you intend to earn a few dollars more by reducing the service
to clients, it will provoke a loss of part of your clientele in
a very short time, which certainly will be a burden for the business.
It is necessary, above all, to invest in what is called human capital
or human resources. That is to say, to make sure that the staff
of the company has an agreeable work environment, and to motivate
the development and growth of everyone in the company. For example,
it is important to spend what is necessary and a little more on
the training of the personal, organizing workshops, activities,
meetings or seminars focused on the improvement of dealing with
clients and on better knowledge of the product or service that is
being sold.
It is also advisable not to create unreal expectations in the client,
but to clearly show the advantages and limitations of the product.
Although the advantages should be brought out more, the client must
understand the reality of each product or service. Remember that
the difference between a buyer and a client solely rests on the
first acquisition of goods or services. If the buyer is satisfied
with his purchase, and some time later returns to buy the product
or service from the same company, he becomes a client. You can't
expect to make money with a single sale from a buyer from time to
time, but must regard that sale as the beginning of a lasting relationship
that can provide a satisfactory business.
Another tendency of this business is to be over committed and then
overwhelmed by squeezing too much in the agenda. Because of this,
it is necessary that the commitments with clients, suppliers and
the personnel will be carried out in an orderly and conscientious
way, at all times knowing what was said or promised. One must avoid
being too enthusiastic in scheduling tasks, signing papers, making
appointments or promises for requested deliveries on the same day.
Jan 28, 2008 11
AM(Jan 27, 2008 to Jan 29, 2008)
Sun Sxtil MC
SUN SEXTILE MC
INTENSITY: 1
The Sun is the symbol of the day and of light, and a business or
commercial activity started on this day is especially able to be
developed in relation to the public. That is to say, a business
born during these days will have a special magnetism for people
who observe it from its beginning, since they will detect the clarity
and luminosity of the establishment, where everything is put up
front. One of the strong points of this business is going to be
maintaining its prices, always being direct and honest, and dealing
with very exclusive clients. Clients will appreciate this sincerity
and, because of this, will be especially faithful. If you continue
this golden rule and at all cost avoid dishonesty, unclear points,
deceptive sales, or concealing certain defects of the product from
the clients, then you will obtain maximal results.
One also must take into account that the Sun represents the creation,
the creativity, the sublimation of energies and to a certain degree
art, which makes this a very auspicious time to begin an activity
or investment in one where aesthetics, force, energy and vitality
of the idea will be central elements.
If you think of opening a business during these dates, above all
there will be personal assurance that your products truly are the
best, that they are leaders in the market and present a higher quality
than average. Therefore, besides the first characteristic - sincerity
of sales - we come to the second essential key of this business:
the quality and nobility of the environment. It is not necessary
to adorn your business with overly expensive decorations. Take under
consideration that for the client the environment of the local or
the decorative elements are not as important as the quality of the
purchase. To be successful with your business it is essential to
be able "to support" those characteristics that the Sun in harmonious
position represents. For example, choose those things that offer
a greater guarantee and procure to market products of quality and
recognized prestige. This is not so much a large business or one
in which basically inexpensive things are prevailing. On the contrary,
the most advantageous and right approach for an establishment opened
during this time is to encourage distinction, confidence in the
product and the best of the materials that are used.
As third fundamental element could be mentioned the dynamic force
that is going to be in the life of your business. It consists of
extroversion, sociableness and an impeccable image. You as well
as your personnel should emphasize the need to encourage the prestige
of the business. To attain this, the dealings with clients have
to be confident, noble, respectful and at the same time warm. In
other words, the image, presence and dignity in dealing with the
clients will be fundamental, since only this will be able to generate
a competent environment and selling relationship. It will be conscientious
and makes your personnel aware of the importance that involves the
act of purchasing or selling, which product or service it will be,
or the idea that is tried. See it as an energy exchange, as a subtle
commitment to the person with whom you exchange your forces and
to a certain degree your will. Always let the clients be fully aware
of their decision and help in a professional way to establish the
right approach, application and use of their purchases. An erudite
manner, expansive, well informed and optimistic in dealing with
people is what allows you to reach that so essential factor called
reputation. Furthermore, never hire personnel that, by apparently
being less expensive, in reality may not have a real vocation or
individual sense of the work they do. If they transmit discouragement,
lack of conviction, insecurity and apathy, it could certainly diminish
the halo of self-confidence that was considered as fundamental.
Briefly, this is a good time to begin any commercial activity where
the possibility of becoming a leader exists. Not necessarily a leader
in sales, but in quality, service, personal dealings and giving
attention to the clientele.
For example, it is a time suited to open a business that has contact
with the public, such as the government, the town hall or the like.
Also, the premises have to be as visible as they can be, and if
this is not possible, social contacts will be very important, since
they will open doors to the business.
Mar 25, 2008 12
PM(Mar 23, 2008 to Mar 27, 2008)
Mars Sqr MC
This astrological influence (Mars Sqr MC) also occurred on Dec 10,
2007 (peak date). Please refer to this date.
Mar 28, 2008
5 AM(Mar 27, 2008 to Mar 29, 2008)
Sun Conj MC
SUN CONJUNCT MC
INTENSITY: 2
The Sun is the center of the solar system and its radiation expands
toward the rest of the planets, bringing other planetary aspects
into focus. It could be said that business may not be for everyone.
If the owners of a business have sufficient skillfulness and know
how to use opportunities, it is quite probable that the activity
generates results. In other words, it is very possible that your
commercial or professional activity may bring other subsequent initiatives,
something descending from your current business. This solar radiation
is fundamentally creative. The vitality and force of your professional
activity will depend mostly on the genuine contribution on the part
of the leaders of your business. That is to say, you can't allow
yourself to fall into routine, because this certainly would be a
symptom of decline of the activity. It shows lack of conviction
on the part of the owners as well as the personnel, instead of transmitting
assurance and self-confidence, and not only a competitive spirit,
but also continuous search for better quality in the line of your
business, since this is not a large business, neither of things
nor inexpensive services that you take little pains with. It is
meant to reach excellence in dealing with your clients, the quality
of the materials, products or services that are lent; and, as a
rule, a wide sense of your vocation, that is to say, to do things
because you like to do them, because you are convinced and not because
of obligation or routine.
If you follow along those lines, public recognition certainly will
follow; that is what results in reputation and prestige of the business.
To achieve it, a dose of sincerity is necessary, sincerity among
the associates, sincerity among personnel and sincerity with your
own reality that surrounds you. Certainly, a business opened during
these dates will have the virtue of seeing the face of reality,
which will bring advantages to draw things to the maximum, since
you will not ever be evading any difficulties. On the contrary,
any experience that in principle could be considered as negative,
such as a decrease in sales, will be immediately analyzed and experimented
with and noted that something is not done correctly. Thus, an attitude
of defeat will never exist.
Individual energy indeed motivates this business, where enthusiasm,
conviction and the spirit of enterprise of your supervision and
personnel will be essential keys for the achievement of success.
If the activity of this business is taken with a spirit of sportsmanship
in the widest sense of the word, then important qualities like the
will, effort, humility and competitiveness will come to the surface.
Thanks to the activity of this business very good social relationships
will emerge that can increase your perspectives and become a key
to open doors that you would not be able to glimpse until later.
For example, the contact with important persons, a conversation
with persons who are very creative and provide valuable advice;
the appearance of contracts, sales or relationships to people in
government or the town hall, as well as progressively building a
loyal and select clientele. This doesn't mean to have an exclusive
client circle, but to offer something that is good in order to attract
what is good, and to refrain from fraud and trickery.
Respect is another element for the right operation of your business.
In fact it will be one of the fundamental characteristics of it:
mutual respect among the personnel, with the client, in directing
or managing your staff. Dignity, exoneration and openness promotes
high human relationships and causes the public to focus especially
on your business, and the clients will be motivated to be loyal
to you. The clientele will know that in your company they will find
serious, professional and warm dealings, and at the same time some
impartial and objective advice with the knowledge that everything
agreed upon will be fulfilled. In other words, the fundamental golden
rule is going to be that "your word is as good as your signature".
In sales, one of the greater resistances on the part of the consumer
at the time of buying is distrust, and one of the greater factors
that causes the client to break with your establishment is the feeling
of being defrauded. To obtain a subtle balance, sincerity and formality
is necessary; clearly explaining the advantages and disadvantages
of each one of the products and services that are offered. Neither
is it good to excessively increase the expectations of the client,
nor to give a sense of inadequacy or lack of conviction about the
qualities of the product other than what you want to sell. An open
and realistic position protects you from possible claims or complaints
from your clients.
If you are the owner or one of the owners of a business opened during
these dates, you don't have to be afraid of exercising your authority,
but should avoid a conceited attitude, being arrogant and bragging.
Consider yourself worthy, but not arrogant, sure of yourself, but
not boasting, and have trust in your circumstances, but don't be
excessively pretentious in your position. If you become aware of
your abilities as manager or director, you will see that the creativity
and energy existing in your business will be remunerated. See the
commercial activity, enterprise or business as an energy exchange
with the environment and also as an excellent opportunity to perfect
itself, to express your creative abilities, and to develop aspects
of your personality that up until now were in the state of potential.
With this philosophy you will observe that the control, success
and expansion of a business are bound to the right and conscious
managing of your own energies. In other words, a balanced position
results in balance, polite authority obtains maximum results, and
plans in accordance with reality generate successful and auspicious
circumstances. Express the best of yourself and you will prove that
life at no time is going to fail you. In other words, any creative
and industrious energy will always bring the same in return.
May 24, 2008
7 AM(May 22, 2008 to May 26, 2008)
Mars Trine MC
MARS TRINE MC
INTENSITY: 3
A business opened during these dates is labeled with great dynamism
and capacity to struggle. Neither the owners, nor the agents, or
the personnel are intimidated by unfavorable circumstances. Because
of the existing assertiveness and ability to respond, difficulties
are surpassed quickly and generally lead to success. These spontaneous
decisions have nothing to do with lack of discipline or doing things
haphazardly. To the contrary, this business is characterized by
following a very clear and defined path with very specific objectives
outlined beforehand. There is the ability to make decisions on the
spur of the moment, but without losing sight of the reference or
goal that is very clear in the forefront.
It is well known that competition is tough and that the price is
dictated by the demand of the public or society. To penetrate the
complex interest, trends and preferences of the public, it is essential
to develop a personal stamp and a very defined line in the industrial
or commercial activities or services that are being offered. This
is called efficiency, going directly to the point, or simply giving
practical solutions to the problems and needs of the clients. A
business opened or started during these dates is going to have all
of these qualities. Passiveness or a tendency to conform will never
exist, and indecision has no meaning in this business.
The force of this business lies in its capacity to struggle, which
never should be understood as aggressiveness, but more as competitiveness.
Wanting to be a leader by your own merits and standing out from
others is no sin. To the contrary, the one who takes the initiative
is the one who gains. In that way the clients observe that the personnel
and managers of the business are trying their best to satisfy their
needs, always procuring that it will be in the most rapid and direct
way possible. Many clients probably patronize this establishment
because at others they find too many arrears, certain incompetence
or lack of definition. On the other hand, in your company they find
quick solutions and immediate service. Everyone gains when the relationship
with clients is direct, exonerating, energetic, professional and
very clear with respect to commitments. In this connection, it is
very important that the client always understands the terms of the
negotiation, that is to say, what to expect of the product or service
as well as the company, including the quality, price, guarantee
on parts or maintenance requirements, etc. If from the beginning
the seller clearly outlines the characteristics, conditions, advantages
and disadvantages of the product to the clients, mutual confidence
is earned.
Simultaneously, the client always appreciates knowing that the person
who is going to provide a product or service is honest, trustworthy
and enthusiastic about the excellence and quality of things he/she
is trying to market. Obviously, if the client observes a degree
of insecurity in the seller, it is very probable that he will turn
around and is gone. However, if the seller of the product in question
is transmitting confidence, security and enthusiasm, there is a
much better chance that a spark will emerge that will motivate the
buyer to decide on the acquisition of the goods or service. The
clients also appreciate fast service on items requested that are
momentarily out of stock. Though it may seem strange, many times
the seller may unconsciously generate problems or obstacles for
himself or his client. This, however, will absolutely not occur
in this business, since the owners as well as managers and the personnel
have a very clear idea of what they want and how to communicate,
therefore there is no dubiousness or greater complications. Your
philosophy is to make everything easy so that the buyer can easily
make up his mind.
Finally, one must mention as key factor of this business its ease
at the time of assuming risks. That is to say, the mechanism of
the entire business as formed by the owners, managers and personnel
will not resent it when it becomes necessary to accelerate the pace
of activity, even when attempting to initiate an expansion that
involves a certain risk. To the contrary, the new goals, and putting
them ahead of other objectives, turn out to be a stimulus for the
group of people that participate in the project. Therefore, motivation
is fundamental here. In other words, everyone on the payroll should
be advanced in direct relationship to their contributions, for their
effort in favor of the business and their ability to resolve the
daily problems.
May 28, 2008
9 PM(May 28, 2008 to May 29, 2008)
Sun Sxtil MC
This astrological influence (Sun Sxtil MC) also occurred on Jan
28, 2008 (peak date). Please refer to this date.
June 29, 2008 6
AM(June 29, 2008 to June 30, 2008)
Sun Sqr MC
This astrological influence (Sun Sqr MC) also occurred on Dec 30,
2007 (peak date). Please refer to this date.
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